Do You Follow the Nofollow? Get the Story – and The Linkjuice!
The dofollow – nofollow debate has been a topic that was beaten into the dirt… Here’s a little rerun of some of the story.
Issue:
The concept of Google’s page-rank algorithm is based on the structure used to rank the authority of academic articles. The assumption is that any academic article that is quoted by other sites is more authoritative. Google applies that to websites, and assumes that the more links coming in to a site, the more relevant it is to the keywords that it’s linked into with.
Say What?
Mark Cook over at Digerati Marketing compares the internet to a flower show.
Get Rid Of Duplicate Content on your Blog – Gain Ranking
Two weeks ago I went to a conference put on by Jeremy and Anik from PPC Classroom. It was a great networking opportunity. I bumped into Rian Brooklyn, who mentioned an issue of having duplicate content on your home page.
If you have Wordpress in default mode, then you have all of the contents of your first couple of posts on your home page, which makes those pages duplicate content. Not a good thing.
So I looked at how my site is indexed in Google. It wasn’t pretty. Almost none of my individual posts were indexed. Instead, only my categories were indexed. e.g. aboutresultsmarketing.com/marketing_blog/category/google/.