Rich Ord (CEO of Ientry) recently posted an article in WebProNews Titled “Pay Per Click Party Over?”
Rich puts in 5 reasons that PPC will be losing effectiveness, and getting less useful.
Like banner ads, they are becoming too ubiquitous (- adsense on every page etc), declining relevance, rising costs, increasing options for marketers online, and bad press about the trustworthiness of the ads.
I disagree with him on many of the points. Although the party may be over for small business, it definitely isn’t close to over for the search engines or the advertisers.
Technorati Tags: pay per click, Pull Advertising, search marketing, small business owners
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