The 3 Series Punch to Marketing your website and Blog

3 Steps - Credit to #freelance

3 Steps - Credit to #freelance

Many people want to just start their online marketing campaign – be it SEO, Paid search or Social Media Marketing, without doing any previous marketing analysis. However it’s much more important to have your business plan down pat when you are marketing online, over when you are doing offline marketing.

To give you an understanding why, I’ll give you 3 different “case studies” with a lawyer who is trying to grow their business. They are an experienced attorney.

Technorati Tags: business plan, google, magazine advertising, marketing analysis, marketing campaign, online marketing, search campaigns, search engines, SEO, social media marketing, SWOT, Yahoo

The Online Marketing 101 to Web Analytics – 3 Basic Ways to Use Web Analytics Tools

Web Analytics is a critical tool to understanding your online business. Whether you are simply running a blog, trying to generate leads from your website, or doing ecommerce, web analytics tools are critical to your success. So what can web analytics do for you?

  1. It can tell you what keywords the search engines find relevant to your website. This is a pretty basic way of using web analytics, and that is to see what keywords are driving traffic to your website. You can then decide whether to continue focusing on those topics that are driving traffic to your site, or you can decide to focus on other more relevant topics.

Technorati Tags: avinash kaushik, call tracking, clicktale, google, mongoose metrics, robotreplay, roi return on investment, search engines, vistrac, web analytics

8 Ways To Market Your Music Online

Credit To Jrossol

Credit To Jrossol

Being a musician – even an established label during the digital age can be a big challenge. When alot of music is being streamed online, or given away – or downloaded on torrents, you would think it’s even more challenging.

However, the opposite is true. There are many more ways to allow other people to listen and buy your music without having been already signed. You can sell your music digitally, and get up to 95% of what the revenue is. Your cost to create an album and distribute it is much lower. You can engage with users, and create fans without having an expensive PR team.
In short, it’s a great time. Although there is alot of opportunity, it can be overwhelming at times to create your online marketing strategy. So we’ve decided to give you one.

Technorati Tags: amazon, Bebo, destination music, email list, hi5, Itunes, music discovery, music fans, music site, musician, myspace, online marketing strategy, pandora, pr team, ringtone, search engines, similar artists, social networks, yahoo music

9 Firefox Plugins for an Online Marketer

Firefox is Hot

Firefox is Hot

Firefox is a very useful tool for anyone who does online marketing. You can do alot of things within the browser, as well as get alot of information using these plugins. Some of the things I use Firefox Addons for:

  • Post directly to Twitter from twitterfox
  • Write blog posts
  • Do Competitive research (learn how many pages a site has, how many visitors a website has, and more)

The List of Essential Firefox Plugins:

Technorati Tags: Ann Smarty, Carolyn Shelby, competitive research, Firefox, firefox addons, firefox plugins, FireFTP, online marketing, proxies, Proxy, scribefire, search engine results, search engines, search marketing, search status, social media marketing, twitter, twitterfox, Vanessa Fox, wasp