I was going to do a post on Yahoo’ s smartads press releases, as well as the Atlas’s Research that conveniently came up right beforehand. Hmm… both services not in as much in the SEM field as much as in the…. you got it – banner and rich media advertising… Hmmm correlation?
(Unfortunately, that idea seems to have fallen flat. The sad part is, that although the concept was a good one – someone in PR at Yahoo just doesn’t know how to promote it. It will remain a little gold mine for the marketer that cares.)
Technorati Tags: atlas, call tracking, cost per action, cost per lead, estara, john federman, pay per action, rich media advertising, roi, sem, smartads, Yahoo
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