PPC is “Not About The Ranking” – 7 Ways to Convince Your Client
Credit to Foraggio Fotographic
As the online marketing manager at SARBRO Solutions, I deal with some small business owners who advertise online. Often enough, they are in very competitive markets, where there are millions of searches a month, and the Cost per Click is between $2-$5. Similar to the “Rankings are Dead” argument Bruce Clay makes in regards to SEO, it’s not about the rankings, it’s about the conversions.
But it’s not only small business owners that have this misconception, CEO’s and others who are responsible for the budget, often have an ego issue, “why am I not number one on the Search Engines”? They will obsessively check their rankings to see if they are number one, convinced that their decrease in leads is due to not being in the first place on Google.
At one point, I was working at a company where we were spending a couple hundred thousand a month on Paid Search. At that point, while we were dominant on the search engines on paid search, our cost was consistently going up, and not only that, our biggest competitor consistently outranked us. The CEO was convinced that if we would be in position number one, we’d do much better. Of course, we adjusted our bid, raised it to $15/click, our budget burnt out by the end of the morning, and we spent an extra $10,000 on leads we could have gotten for cheaper.
The 3 Series Punch to Marketing your website and Blog
3 Steps - Credit to #freelance
Many people want to just start their online marketing campaign – be it SEO, Paid search or Social Media Marketing, without doing any previous marketing analysis. However it’s much more important to have your business plan down pat when you are marketing online, over when you are doing offline marketing.
To give you an understanding why, I’ll give you 3 different “case studies” with a lawyer who is trying to grow their business. They are an experienced attorney.
9 Firefox Plugins for an Online Marketer
Firefox is Hot
Firefox is a very useful tool for anyone who does online marketing. You can do alot of things within the browser, as well as get alot of information using these plugins. Some of the things I use Firefox Addons for:
- Post directly to Twitter from twitterfox
- Write blog posts
- Do Competitive research (learn how many pages a site has, how many visitors a website has, and more)
The List of Essential Firefox Plugins:
Blogging for Yourself, the User and the Search Engine – a 2008 resolution
As you may or may not know, I am a big believer in blogging. It is a valuable way of
1)expressing your personality,
2)creating a connection with your users, and
3)getting valuable SE ranking.
The question is which one comes first? You might think this is a trivial question. It’s not.When I started blogging on About Results Marketing, I had merely bought a cool expiring domain for something I had wanted to do in the future – consulting in SEO, SEM and online marketing.
Radio and TV Cost Per Action Company Gets $20 Mil. in Funding
Although I focus primarily on online marketing – I work with TV and Radio Advertising (among other offline marketing channels) as well. (I’m into any media that I can track performance in.)
The news today is about Revshare.com receiving funding to the tune of $20 million dollars. The guys over at AlarmClock say” We had no clue there was such as thing as cost per action in the TV advertising world”, and now only think that there is Revshare.