PPC is “Not About The Ranking” – 7 Ways to Convince Your Client
Credit to Foraggio Fotographic
As the online marketing manager at SARBRO Solutions, I deal with some small business owners who advertise online. Often enough, they are in very competitive markets, where there are millions of searches a month, and the Cost per Click is between $2-$5. Similar to the “Rankings are Dead” argument Bruce Clay makes in regards to SEO, it’s not about the rankings, it’s about the conversions.
But it’s not only small business owners that have this misconception, CEO’s and others who are responsible for the budget, often have an ego issue, “why am I not number one on the Search Engines”? They will obsessively check their rankings to see if they are number one, convinced that their decrease in leads is due to not being in the first place on Google.
At one point, I was working at a company where we were spending a couple hundred thousand a month on Paid Search. At that point, while we were dominant on the search engines on paid search, our cost was consistently going up, and not only that, our biggest competitor consistently outranked us. The CEO was convinced that if we would be in position number one, we’d do much better. Of course, we adjusted our bid, raised it to $15/click, our budget burnt out by the end of the morning, and we spent an extra $10,000 on leads we could have gotten for cheaper.
8 Ways To Market Your Music Online
- Credit To Jrossol
Being a musician – even an established label during the digital age can be a big challenge. When alot of music is being streamed online, or given away – or downloaded on torrents, you would think it’s even more challenging.
However, the opposite is true. There are many more ways to allow other people to listen and buy your music without having been already signed. You can sell your music digitally, and get up to 95% of what the revenue is. Your cost to create an album and distribute it is much lower. You can engage with users, and create fans without having an expensive PR team.
In short, it’s a great time. Although there is alot of opportunity, it can be overwhelming at times to create your online marketing strategy. So we’ve decided to give you one.