Could Consumers Really Accept Behavioral Targeting?
I am a regular reader of Mediapost’s many daily newsletters. It really allows me to cover the industry on a day-to-day basis, as well as get the thoughts of some of the foremost decision makers in our industry. (I highly suggest that you sign up.)
Anyway, so today, we have a post from Dave Morgan, the founder of Tacoda. His claim was that despite their “highly publicized” opt out campaign, not many people took advantage.
A little Break – Great Post by Jeff Quipp…
To be honest, the social networking environment has kind of overwhelmed me. I try to keep my head above the water in the online “Wild West Fields” of Paid and Natural Search, and all the mergers, aqcuisitions and startups that happen daily. Add to that my new job – that of being involved in “branding”, when my background is in direct marketing online… social media optimization and marketing has been left behind.
Yees, I do have a twitter, facebook and linkedin account… I also have a dandelife account (too lazy to find the URL!) and many more… I have a stumbleupon, digg, delicious, and many other accounts… but I rarely use them… because I simply haven’t budgeted time.