Personal Branding – an amazing interview with Joel Bauer

This is a heads up on an amazing 8 minute video of an interview Joel Bauer had on personal branding. I found it one of Ben Mack’s Blogs, and I was floored by the concept.

Joel really fulfilled his promise in the beginning of the interview…

Here are some of the points I took away.1) Personal Branding – make it count. Some of the things that Joel uses are… dressing in a suit, a unique looking business card, and a “USP” done right.2) The right way to do a USP… Focus on the customer, and what you are promising them. It’s not about you, it’s about the customer. For the show host it was a promise of emotion – or sorting out emotion. For the video engineer, it was “vision” etc.



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