The Online Marketing 101 to Web Analytics – 3 Basic Ways to Use Web Analytics Tools
Web Analytics is a critical tool to understanding your online business. Whether you are simply running a blog, trying to generate leads from your website, or doing ecommerce, web analytics tools are critical to your success. So what can web analytics do for you?
- It can tell you what keywords the search engines find relevant to your website. This is a pretty basic way of using web analytics, and that is to see what keywords are driving traffic to your website. You can then decide whether to continue focusing on those topics that are driving traffic to your site, or you can decide to focus on other more relevant topics.
Beware!!! Biased Companies “Research” Supports Product – Part 2 – Pay-Per-Call?? The Click Fraud Solution???
I was going to do a post on Yahoo’ s smartads press releases, as well as the Atlas’s Research that conveniently came up right beforehand. Hmm… both services not in as much in the SEM field as much as in the…. you got it – banner and rich media advertising… Hmmm correlation?
(Unfortunately, that idea seems to have fallen flat. The sad part is, that although the concept was a good one – someone in PR at Yahoo just doesn’t know how to promote it. It will remain a little gold mine for the marketer that cares.)