Archive for Yahoo
The Logic Of Internal Linking – 15 SEO Steps to Web Design Heaven
Credit: AlbertoSantander
Live Internet Marketing recently hosted a short presentation by Rez Sarmadi, one of their resident Marketing Gurus, and Co-Founder of Sarbro Solutions about methods of internal ranking that will greatly help your Google Rankings. I was very excited to hear Rez’s presentation, and it delivered well beyond expectation.
1) Begin Your Internal Link Strategy When You Design the Site – According to Rez, Internal linking doesn’t start once the site is created, but rather is a part of the actual site design. The best time to begin internal linking is during the planning stage of the website.
9 Firefox Plugins for an Online Marketer
Firefox is Hot
Firefox is a very useful tool for anyone who does online marketing. You can do alot of things within the browser, as well as get alot of information using these plugins. Some of the things I use Firefox Addons for:
- Post directly to Twitter from twitterfox
- Write blog posts
- Do Competitive research (learn how many pages a site has, how many visitors a website has, and more)
The List of Essential Firefox Plugins:
Los Angeles Writers Guild Strike Analysis
Can’t resist putting up a post about this. I live four blocks away from CBS, and see the strikers in front of the studio daily. Especially since Joe Marchesse had to make a post about it on Mediapost.
Here was Joe’s take about the effect of the strike on the industry.
- This would accelerate the search for monetization methods of digital content (OK, I didn’t think of that!)
- Less New TV content – I did think of this one as the big drawback for studios
- Surplus of digital media talent – I’ll pretend I thought of that.
Should an Ecommerce Website Have a Blog?
(Disclaimer: I am extremely biased towards blogs. I have already come to the conclusion that blogs are always beneficial. Consider yourself warned!)
Here are the issues:
- What are the pro’s and con’s of having a blog on your ecommerce site (The Theory)
- What are the other experts in the field saying about having blogs on your ecommerce site
- What are the big guys doing?
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What are the Pro’s and Con’s of having a Blog on your Ecommerce site?
The Importance of Local Optimization for Small Businesses
I’m currently doing some consulting work for some clients – as well as for my day job… creating and implementing a plan of action for local search. I’m realizing how much I’ve underutilized it. In the next couple of days I will be creating a guide outlining the steps you need to take to market your business locally.
In the meantime, here is an important resource from Frank Fuchs, a “Yahoo” who seems to have no qualms about stating his impressions of the company publicly. He lists all of the Local Places to submit your business to.
Response to WebProNews Rich Ord Column “Pay Per Click Party Over?”
Rich Ord (CEO of Ientry) recently posted an article in WebProNews Titled “Pay Per Click Party Over?”
Rich puts in 5 reasons that PPC will be losing effectiveness, and getting less useful.
Like banner ads, they are becoming too ubiquitous (- adsense on every page etc), declining relevance, rising costs, increasing options for marketers online, and bad press about the trustworthiness of the ads.
I disagree with him on many of the points. Although the party may be over for small business, it definitely isn’t close to over for the search engines or the advertisers.
Beware!!! Biased Companies “Research” Supports Product – Part 2 – Pay-Per-Call?? The Click Fraud Solution???
I was going to do a post on Yahoo’ s smartads press releases, as well as the Atlas’s Research that conveniently came up right beforehand. Hmm… both services not in as much in the SEM field as much as in the…. you got it – banner and rich media advertising… Hmmm correlation?
(Unfortunately, that idea seems to have fallen flat. The sad part is, that although the concept was a good one – someone in PR at Yahoo just doesn’t know how to promote it. It will remain a little gold mine for the marketer that cares.)
Real Good Keyword Research Tools…
I’m frustrated – and I need your suggestion. I am doing keyword research on a huge industry for a site that we are putting up shortly. I’m a systematic person. When I was working for one of the best affiliate marketers creating keyword lists, I would systematically create an excel sheet that contained all of the variations of that keyword that people would search.
Beware!!! Biased Companies “Research” Supports Product…Part 1 – Click Fraud
In recent times, I’ve noticed two major companies that have put out press releases about “itches” (things that bother advertisers), just to get focus on their products… I don’t have any issues with them doing that – I think it’s a brilliant marketing plan.
1) Find an “itch” – an issue, challenge or market opening
2) Create a solution (under wraps)
3) Scratch the itch (blow the issue, challenge or market opening up as much as possible- but appear unbiase, because you don’t yet have a solution)
4) Rake in the money – become the “authority” on the “issue, challenge or market opening”
In House Agency vs. Outside Agency…
We are currently doing PPC inhouse. Our SEO however, is out of house. Here is something that I’ve been mulling over. What is more valuable – doing as much of the advertising and marketing in-house, or to hire an agency?
Advantages of doing in-house:
1) Accountability - Anything get’s screwed up you bring in your employees in and just give it to them over the head!
2)Â Increased ROI- Agencies fees are generally pretty expensive. They charge you through the nose. You know you are spending alot more. Contrast that with hiring an employee, many times it’s much cheaper to hire an employee.
More about Yahoo…
I saw an interesting article at knowledge at wharton which confirmed some of my beliefs about Yahoo -and their current perception in the eyes of “tech geeks”, Wall Street and the public. One of their main arguments was that Yahoo has to ignore Wall Street and their opinions.
Couldn’t agree more 
However, I think that it is just the opposite. I think that Yahoo has to create a PR campaign about their innovations. They had personalized pages before Google – yet Google’s personal home page was trumpeted alot more. More so, they don’t even pay for the publicity.
The Newbie secret… A coaching program from Codrut Torcanu
So I signed up for the Newbie secret Platinum… Why?
Well, first why not?
Here are the reasons why not. I don’t generally buy ebooks anymore. I used to buy thousands. I still stay on the lists of people pushing ebooks, and I look at the sales letters sometimes – but I don’t buy too much. Frankly, I have a high BS detector, and most of the information in the ebooks I pretty much know myself. I’m simply looking for a step – by – system to implement all of the random scattered knowledge that I know works. Plus, many of the times, the authors use a nice “bait-n-switch” on you in salesletters.
The Lessons From the Yahoo vs. Google Rivalry…
One thing that strikes me so weird is Wall Street’s attitude towards Yahoo. It almost feels like most Yahoo investors that aren’t enamored of it are because “Google is cool” – be like Google. As a savvy person – and one that is savvy in online marketing – I laugh at that.
But this is not something to laugh at. The market’s perception of Yahoo is what will drive it’s future, as the unknowing owners / stockholders will demand from Yahoo to emulate and beat Google at Google’s game. Sad… really.
But hey, I don’t have Yahoo stock – or Google, so I’ll just stay carefree.