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USA Today’s Steve Strauss Encourages Small Business Owners to have Blogs
Tuesday, February 19th, 2008John Janstch alerted me to an article in the USA Today online that adresses whether business owners should have blogs.
Steve Strauss gives 5 reasons a small business owner should have a blog:
- You help build a sense of community - in other words, you build a relationship with the customer, so they see you as a real person… not just a webpage
- They allow you to plug products
- They help with SEO - I use the blog here solely for SEO (as well as to get new clients - I’ll get to the plug at the end
)
17 Useful Wordpress SEO and other plugins
Tuesday, February 5th, 2008- All in One SEO Pack - This is an absolutely vital plugin for every blog that you have. This allows you to change your Title, description and keyword metatags on each blog post to make them unique, as well as to make a default home page title and description. I credit this plugin with about 30% of the credit for my rankings on some of my keywords.
- AutoMeta - This tag kind of conflicts with the All-in-one SEO packplugin, as it automatically creates the titles and descriptions. I still have to see how this works with All-in-One SEO pack
The Los Angeles Times Free Local Business Listing
Monday, February 4th, 2008While searching on Google for Los Angeles Business Directories, I found that the LA Times has a free one. I had never heard of it before, and it’s free, so I figured, hey, may as well give it a shot.
If you have a business in Los Angeles, go ahead and post it there.
Why is Clever Hack Outranking Yahoo for “hack yahoo fantasy football”?
Sunday, December 16th, 2007Joy over at Clever Hack is curious why she is ranking number one for “hack yahoo fantasy football“.
I just did a little research, and I saw that not only is she #1, but number two and three and five are websites that just took her RSS feed!
Getting a little jealous - (hey I want number two and three for my keywords to be filled with my own RSS feeds), I promptly decided to sign up with the same sites that show up for number two and three and five -
Facebook (Stupidly) Takes the Heat from Moveon, while Yahoo and Ebay laugh to the bank!
Thursday, December 13th, 2007So we all know about the Facebook Debacle with Beacon - and the horrible mistakes stupid 24 year olds make (We really do love you Mark Zuckerburg) it’s just that young kids shouldn’t be running $15 billion dollar businesses.
Moveon.org and the EFF have been decrying the privacy issues. As I’ve stated in a previous post, I think that behavioral targeting is inevitable and coming soon. In fact, I wasn’t happy that Mike Morgan from Tacoda was being apologetic about it.
The Importance of Local Optimization for Small Businesses
Sunday, November 18th, 2007I’m currently doing some consulting work for some clients - as well as for my day job… creating and implementing a plan of action for local search. I’m realizing how much I’ve underutilized it. In the next couple of days I will be creating a guide outlining the steps you need to take to market your business locally.
In the meantime, here is an important resource from Frank Fuchs, a “Yahoo” who seems to have no qualms about stating his impressions of the company publicly. He lists all of the Local Places to submit your business to.
Beware!!! Biased Companies “Research” Supports Product…Part 2 - Pay-Per-Call?? The Click Fraud Solution???
Tuesday, October 16th, 2007I was going to do a post on Yahoo’ s smartads press releases, as well as the Atlas’s Research that conveniently came up right beforehand. Hmm… both services not in as much in the SEM field as much as in the…. you got it - banner and rich media advertising… Hmmm correlation?
(Unfortunately, that idea seems to have fallen flat. The sad part is, that although the concept was a good one - someone in PR at Yahoo just doesn’t know how to promote it. It will remain a little gold mine for the marketer that cares.)
Real Good Keyword Research Tools…
Friday, October 12th, 2007I’m frustrated - and I need your suggestion. I am doing keyword research on a huge industry for a site that we are putting up shortly. I’m a systematic person. When I was working for one of the best affiliate marketers creating keyword lists, I would systematically create an excel sheet that contained all of the variations of that keyword that people would search.
Beware!!! Biased Companies “Research” Supports Product…Part 1 - Click Fraud
Sunday, September 30th, 2007In recent times, I’ve noticed two major companies that have put out press releases about “itches” (things that bother advertisers), just to get focus on their products… I don’t have any issues with them doing that - I think it’s a brilliant marketing plan.
1) Find an “itch” - an issue, challenge or market opening
2) Create a solution (under wraps)
3) Scratch the itch (blow the issue, challenge or market opening up as much as possible- but appear unbiase, because you don’t yet have a solution)
4) Rake in the money - become the “authority” on the “issue, challenge or market opening”
More about Yahoo…
Friday, August 3rd, 2007I saw an interesting article at knowledge at wharton which confirmed some of my beliefs about Yahoo -and their current perception in the eyes of “tech geeks”, Wall Street and the public. One of their main arguments was that Yahoo has to ignore Wall Street and their opinions.
Couldn’t agree more 
However, I think that it is just the opposite. I think that Yahoo has to create a PR campaign about their innovations. They had personalized pages before Google - yet Google’s personal home page was trumpeted alot more. More so, they don’t even pay for the publicity.
The Lessons From the Yahoo vs. Google Rivalry…
Tuesday, July 3rd, 2007One thing that strikes me so weird is Wall Street’s attitude towards Yahoo. It almost feels like most Yahoo investors that aren’t enamored of it are because “Google is cool” - be like Google. As a savvy person - and one that is savvy in online marketing - I laugh at that.
But this is not something to laugh at. The market’s perception of Yahoo is what will drive it’s future, as the unknowing owners / stockholders will demand from Yahoo to emulate and beat Google at Google’s game. Sad… really.
But hey, I don’t have Yahoo stock - or Google, so I’ll just stay carefree.