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What is the common thread that ties Personal Branding, Corporate Responsibility and Successful Business Models together? Yup brainteaser! Go ahead - comment here and tell me about it!
BTW- this blog is about business - so while it’s a bit about ethics, if you can master this, I believe you can build a successful business!
Alright, here goes my connection between all three. You prepared for a rant?
First what is branding from a business perspective? In a (couple of) word(s), branding a business is about creating a “persona” around a business. I strongly advise you to go read think two products ahead by Ben Mack - it’s a book essentially about using branding without the big agency budget (a good thing!).
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September 4, 2008
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September 4, 2008
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February 19, 2008
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