Archive for Radio TV Advertising
Although I focus primarily on online marketing - I work with TV and Radio Advertising (among other offline marketing channels) as well. (I’m into any media that I can track performance in.)
The news today is about Revshare.com receiving funding to the tune of $20 million dollars. The guys over at AlarmClock say” We had no clue there was such as thing as cost per action in the TV advertising world”, and now only think that there is Revshare.
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Radio and TV Cost Per Action Company Gets $20 Mil. in Funding(254 words, estimated 1:01 mins reading time)
Technorati Tags: alarmclock, commission junction, CPA, online marketing, per inquiry radio, per inquiry tv, revshare.com
I saw an interesting article at knowledge at wharton which confirmed some of my beliefs about Yahoo -and their current perception in the eyes of “tech geeks”, Wall Street and the public. One of their main arguments was that Yahoo has to ignore Wall Street and their opinions.
Couldn’t agree more 
However, I think that it is just the opposite. I think that Yahoo has to create a PR campaign about their innovations. They had personalized pages before Google - yet Google’s personal home page was trumpeted alot more. More so, they don’t even pay for the publicity.
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More about Yahoo…(208 words, estimated 50 secs reading time)
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