Archive for MSN Adcenter
Facebook (Stupidly) Takes the Heat from Moveon, while Yahoo and Ebay laugh to the bank!
So we all know about the Facebook Debacle with Beacon - and the horrible mistakes stupid 24 year olds make (We really do love you Mark Zuckerburg) it’s just that young kids shouldn’t be running $15 billion dollar businesses.
Moveon.org and the EFF have been decrying the privacy issues. As I’ve stated in a previous post, I think that behavioral targeting is inevitable and coming soon. In fact, I wasn’t happy that Mike Morgan from Tacoda was being apologetic about it.
Beware!!! Biased Companies “Research” Supports Product…Part 2 - Pay-Per-Call?? The Click Fraud Solution???
I was going to do a post on Yahoo’ s smartads press releases, as well as the Atlas’s Research that conveniently came up right beforehand. Hmm… both services not in as much in the SEM field as much as in the…. you got it - banner and rich media advertising… Hmmm correlation?
(Unfortunately, that idea seems to have fallen flat. The sad part is, that although the concept was a good one - someone in PR at Yahoo just doesn’t know how to promote it. It will remain a little gold mine for the marketer that cares.)
Real Good Keyword Research Tools…
I’m frustrated - and I need your suggestion. I am doing keyword research on a huge industry for a site that we are putting up shortly. I’m a systematic person. When I was working for one of the best affiliate marketers creating keyword lists, I would systematically create an excel sheet that contained all of the variations of that keyword that people would search.
Beware!!! Biased Companies “Research” Supports Product…Part 1 - Click Fraud
In recent times, I’ve noticed two major companies that have put out press releases about “itches” (things that bother advertisers), just to get focus on their products… I don’t have any issues with them doing that - I think it’s a brilliant marketing plan.
1) Find an “itch” - an issue, challenge or market opening
2) Create a solution (under wraps)
3) Scratch the itch (blow the issue, challenge or market opening up as much as possible- but appear unbiase, because you don’t yet have a solution)
4) Rake in the money - become the “authority” on the “issue, challenge or market opening”
6 Steps to Taking Your Marketing Team to Ultimate Creativity…
This week I was asked to present a marketing plan… Hehehe… I don’t think my boss was ready for this!
Some of the challenges we have been facing (my boss hasn’t realized) is that there is a large disconnect between our sales department and our marketing department… as well as our IT department… (creates alot of politics - god). My boss asked me to create a marketing plan for the team - and this is what I came up with.
The undug gold mine of SEM…MSN???
Tonight’s post is kinda short, as I watched Live Free Die Hard and I came home at like 10:15.
Anyways, I’ve found a fascinating thing. I work mostly with paid search, and dabble in SEO, blogging etc. The most underutilized search marketing tool is MSN! (Can’t give you specifics but…) Our cost per conversion from MSN is about 1/3 to 1/5 of the cost of Google or Yahoo. (Yahoo is about 3/4 of the cost of Google - surprisingly).