Archive for Marketing Tools

3 Cool Facebook Market Research Tools

As one of the largest - and the most progressive social media site in the world, Facebook is a great mine of information. They have all of the data broken down and segregated. However, much of it is hidden behind the “facebook wall” - facebook doesn’t publicize all of their information. So here’s 3 interesting tools to use:

Facebook Lexicon - Facebook Lexicon is an interesting service that analyzes the amount of times a keyword (Company, product, service) has been mentioned on Facebook. So for example, below is a faceoff of Mccain vs. Palin vs. Obama vs. Biden

The Online Marketing 101 to Web Analytics - 3 Basic Ways to Use Web Analytics Tools

Web Analytics is a critical tool to understanding your online business. Whether you are simply running a blog, trying to generate leads from your website, or doing ecommerce, web analytics tools are critical to your success. So what can web analytics do for you?

  1. It can tell you what keywords the search engines find relevant to your website. This is a pretty basic way of using web analytics, and that is to see what keywords are driving traffic to your website. You can then decide whether to continue focusing on those topics that are driving traffic to your site, or you can decide to focus on other more relevant topics.

Technorati Tags: avinash kaushik, call tracking, clicktale, google, mongoose metrics, robotreplay, roi return on investment, search engines, vistrac, web analytics

8 Ways To Market Your Music Online

Credit To Jrossol

Credit To Jrossol

Being a musician - even an established label during the digital age can be a big challenge. When alot of music is being streamed online, or given away - or downloaded on torrents, you would think it’s even more challenging.

However, the opposite is true. There are many more ways to allow other people to listen and buy your music without having been already signed. You can sell your music digitally, and get up to 95% of what the revenue is. Your cost to create an album and distribute it is much lower. You can engage with users, and create fans without having an expensive PR team.
In short, it’s a great time. Although there is alot of opportunity, it can be overwhelming at times to create your online marketing strategy. So we’ve decided to give you one.

Technorati Tags: amazon, Bebo, destination music, email list, hi5, Itunes, music discovery, music fans, music site, musician, myspace, online marketing strategy, pandora, pr team, ringtone, search engines, similar artists, social networks, yahoo music

9 Firefox Plugins for an Online Marketer

Firefox is Hot

Firefox is Hot

Firefox is a very useful tool for anyone who does online marketing. You can do alot of things within the browser, as well as get alot of information using these plugins. Some of the things I use Firefox Addons for:

  • Post directly to Twitter from twitterfox
  • Write blog posts
  • Do Competitive research (learn how many pages a site has, how many visitors a website has, and more)

The List of Essential Firefox Plugins:

Technorati Tags: Ann Smarty, Carolyn Shelby, competitive research, Firefox, firefox addons, firefox plugins, FireFTP, online marketing, proxies, Proxy, scribefire, search engine results, search engines, search marketing, search status, social media marketing, twitter, twitterfox, Vanessa Fox, wasp