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Online Video for Small Businesses - Can I afford it?
Wednesday, March 12th, 2008
It all started with Youtube and Viral marketing. It spread to personal multimedia on websites. It continued with Rovion… For $3,000 you could have a professional nudge on your site bugging all your repeat visitors (but it looks cool). Microsoft’s bought it, and servicemagic has as well. The problem is that it’s really expensive. But, we’re nice people, and we want small business owners to benefit as well.
Want to put video on your site? Here’s a couple of resources:
USA Today’s Steve Strauss Encourages Small Business Owners to have Blogs
Tuesday, February 19th, 2008John Janstch alerted me to an article in the USA Today online that adresses whether business owners should have blogs.
Steve Strauss gives 5 reasons a small business owner should have a blog:
- You help build a sense of community - in other words, you build a relationship with the customer, so they see you as a real person… not just a webpage
- They allow you to plug products
- They help with SEO - I use the blog here solely for SEO (as well as to get new clients - I’ll get to the plug at the end
)
17 Useful Wordpress SEO and other plugins
Tuesday, February 5th, 2008- All in One SEO Pack - This is an absolutely vital plugin for every blog that you have. This allows you to change your Title, description and keyword metatags on each blog post to make them unique, as well as to make a default home page title and description. I credit this plugin with about 30% of the credit for my rankings on some of my keywords.
- AutoMeta - This tag kind of conflicts with the All-in-one SEO packplugin, as it automatically creates the titles and descriptions. I still have to see how this works with All-in-One SEO pack
Free Website Design Book from Newfangled.com CEO, Eric Holter
Monday, February 4th, 2008In doing some research for our companies website, I stumbled across an interesting site - www.newfangled.com. They created their own system for designing websites, which looks really intriguing.
As I have gone from merely doing marketing of websites to managing the design of websites,I’ve learnt how many different options there are, and how tough it is to convey something that is still an idea in your head. Eric Holter’s claim is that using the standardized way of designing a website- using wireframes and sitemaps, doesn’t effectively communicate what needs to get completed.
The Los Angeles Times Free Local Business Listing
Monday, February 4th, 2008While searching on Google for Los Angeles Business Directories, I found that the LA Times has a free one. I had never heard of it before, and it’s free, so I figured, hey, may as well give it a shot.
If you have a business in Los Angeles, go ahead and post it there.
Top 3 Questions from SmallBusiness Owners About Online Marketing
Tuesday, January 15th, 2008Local Business Owner Three Biggest Questions about search – and the answers:
1) Do people really search for local services online?
2) Can I afford to get traffic from the internet?