Archive for Historical lessons in business
Facebook (Stupidly) Takes the Heat from Moveon, while Yahoo and Ebay laugh to the bank!
So we all know about the Facebook Debacle with Beacon - and the horrible mistakes stupid 24 year olds make (We really do love you Mark Zuckerburg) it’s just that young kids shouldn’t be running $15 billion dollar businesses.
Moveon.org and the EFF have been decrying the privacy issues. As I’ve stated in a previous post, I think that behavioral targeting is inevitable and coming soon. In fact, I wasn’t happy that Mike Morgan from Tacoda was being apologetic about it.
Los Angeles Writers Guild Strike Analysis
Can’t resist putting up a post about this. I live four blocks away from CBS, and see the strikers in front of the studio daily. Especially since Joe Marchesse had to make a post about it on Mediapost.
Here was Joe’s take about the effect of the strike on the industry.
- This would accelerate the search for monetization methods of digital content (OK, I didn’t think of that!)
- Less New TV content - I did think of this one as the big drawback for studios
- Surplus of digital media talent - I’ll pretend I thought of that.
Market Your Business Through Referrals, John Jantsch
“I
get at least a hundred times the referrals now as I did before I had a
referral
plan.”
~ Scott Hensley - Affordable Concrete Cutting
Today
I want to share with you, in it’s entirety, a copy of a letter I
received from a small business owner who implemented a number of
suggestions I gave him in the Duct Tape Marketing book.
I chose to share this not to point out how brilliant I am - writing this stuff is the easy part sometimes
- but to showcase how acting on what you read - the really hard part - can payhuge dividends.
A Sad Day - A Legal Decision Puts BroadFirst Out Of Business
Sheri Archidiacono in Sedo’s Newsletter (they don’t have it available online) sais this about “Website Terms and Conditions are Considered a Contract”:
“In the case of Southwest Airlines Co. v. BoardFirst, LLC, a Texas court held that a user of a website was bound by the terms and conditions of that website where the user has actual knowledge of such terms and conditions.
The Plaintiffs, Southwest airlines maintained a first come, first served, open seating policy, where passengers are arranged in groups. The Defendant, Boardfirst.com was an internet company that provided a service to Southwest customers whereby for a fee, a passenger could check in early and BoardFirst would attempt to get the passenger into the first boarding group.
Could Consumers Really Accept Behavioral Targeting?
I am a regular reader of Mediapost’s many daily newsletters. It really allows me to cover the industry on a day-to-day basis, as well as get the thoughts of some of the foremost decision makers in our industry. (I highly suggest that you sign up.)
Anyway, so today, we have a post from Dave Morgan, the founder of Tacoda. His claim was that despite their “highly publicized” opt out campaign, not many people took advantage.
BrainTease - What do Personal Branding, Corporate Responsibility and successful businesses have to do with each other??
What is the common thread that ties Personal Branding, Corporate Responsibility and Successful Business Models together? Yup brainteaser! Go ahead - comment here and tell me about it!
BTW- this blog is about business - so while it’s a bit about ethics, if you can master this, I believe you can build a successful business!
Alright, here goes my connection between all three. You prepared for a rant?
First what is branding from a business perspective? In a (couple of) word(s), branding a business is about creating a “persona” around a business. I strongly advise you to go read think two products ahead by Ben Mack - it’s a book essentially about using branding without the big agency budget (a good thing!).