Archive for facebook
3 Cool Facebook Market Research Tools
As one of the largest – and the most progressive social media site in the world, Facebook is a great mine of information. They have all of the data broken down and segregated. However, much of it is hidden behind the “facebook wall” – facebook doesn’t publicize all of their information. So here’s 3 interesting tools to use:
Facebook Lexicon – Facebook Lexicon is an interesting service that analyzes the amount of times a keyword (Company, product, service) has been mentioned on Facebook. So for example, below is a faceoff of Mccain vs. Palin vs. Obama vs. Biden
8 Ways To Market Your Music Online
- Credit To Jrossol
Being a musician – even an established label during the digital age can be a big challenge. When alot of music is being streamed online, or given away – or downloaded on torrents, you would think it’s even more challenging.
However, the opposite is true. There are many more ways to allow other people to listen and buy your music without having been already signed. You can sell your music digitally, and get up to 95% of what the revenue is. Your cost to create an album and distribute it is much lower. You can engage with users, and create fans without having an expensive PR team.
In short, it’s a great time. Although there is alot of opportunity, it can be overwhelming at times to create your online marketing strategy. So we’ve decided to give you one.
Facebook (Stupidly) Takes the Heat from Moveon, while Yahoo and Ebay laugh to the bank!
So we all know about the Facebook Debacle with Beacon – and the horrible mistakes stupid 24 year olds make (We really do love you Mark Zuckerburg) it’s just that young kids shouldn’t be running $15 billion dollar businesses.
Moveon.org and the EFF have been decrying the privacy issues. As I’ve stated in a previous post, I think that behavioral targeting is inevitable and coming soon. In fact, I wasn’t happy that Mike Morgan from Tacoda was being apologetic about it.
Is the LA Times Getting Closer to “Getting It”?
This is a follow up to my first post on the LA Times’s efforts to go “Web 2.0″, after meeting with Eric Ulken at a blogger’s event.
First off, a little disclaimer… My site is ugly, doesn’t convert, and definitely is not “cool”. So I really should have no right to criticize other companies’ efforts to “get it”. Especially since the LA Time site isn’t to badly designed. It has a pretty minimalist design, and very easy to find links.
Could Consumers Really Accept Behavioral Targeting?
I am a regular reader of Mediapost’s many daily newsletters. It really allows me to cover the industry on a day-to-day basis, as well as get the thoughts of some of the foremost decision makers in our industry. (I highly suggest that you sign up.)
Anyway, so today, we have a post from Dave Morgan, the founder of Tacoda. His claim was that despite their “highly publicized” opt out campaign, not many people took advantage.