Archive for Click Fraud
Could Consumers Really Accept Behavioral Targeting?
I am a regular reader of Mediapost’s many daily newsletters. It really allows me to cover the industry on a day-to-day basis, as well as get the thoughts of some of the foremost decision makers in our industry. (I highly suggest that you sign up.)
Anyway, so today, we have a post from Dave Morgan, the founder of Tacoda. His claim was that despite their “highly publicized” opt out campaign, not many people took advantage.
Response to WebProNews Rich Ord Column “Pay Per Click Party Over?”
Rich Ord (CEO of Ientry) recently posted an article in WebProNews Titled “Pay Per Click Party Over?”
Rich puts in 5 reasons that PPC will be losing effectiveness, and getting less useful.
Like banner ads, they are becoming too ubiquitous (- adsense on every page etc), declining relevance, rising costs, increasing options for marketers online, and bad press about the trustworthiness of the ads.
I disagree with him on many of the points. Although the party may be over for small business, it definitely isn’t close to over for the search engines or the advertisers.
Beware!!! Biased Companies “Research” Supports Product – Part 2 – Pay-Per-Call?? The Click Fraud Solution???
I was going to do a post on Yahoo’ s smartads press releases, as well as the Atlas’s Research that conveniently came up right beforehand. Hmm… both services not in as much in the SEM field as much as in the…. you got it – banner and rich media advertising… Hmmm correlation?
(Unfortunately, that idea seems to have fallen flat. The sad part is, that although the concept was a good one – someone in PR at Yahoo just doesn’t know how to promote it. It will remain a little gold mine for the marketer that cares.)
Beware!!! Biased Companies “Research” Supports Product…Part 1 – Click Fraud
In recent times, I’ve noticed two major companies that have put out press releases about “itches” (things that bother advertisers), just to get focus on their products… I don’t have any issues with them doing that – I think it’s a brilliant marketing plan.
1) Find an “itch” – an issue, challenge or market opening
2) Create a solution (under wraps)
3) Scratch the itch (blow the issue, challenge or market opening up as much as possible- but appear unbiase, because you don’t yet have a solution)
4) Rake in the money – become the “authority” on the “issue, challenge or market opening”