3 Cool Facebook Market Research Tools
As one of the largest – and the most progressive social media site in the world, Facebook is a great mine of information. They have all of the data broken down and segregated. However, much of it is hidden behind the “facebook wall” – facebook doesn’t publicize all of their information. So here’s 3 interesting tools to use:
Facebook Lexicon – Facebook Lexicon is an interesting service that analyzes the amount of times a keyword (Company, product, service) has been mentioned on Facebook. So for example, below is a faceoff of Mccain vs. Palin vs. Obama vs. Biden
http://www.flickr.com/photos/98665070@N00/2919365345/
Unfortunately, we can’t see all of the buzz after the Palin vs. Biden debate, but it’s interesting to see that the highlights of the two campaigns are Obama and Palin,while McCain consistently gets the lowest buzz!
Another example of market research that we can do with Facebook Lexicon:
These are interesting tools for anyone who wants to gauge effectiveness of any buzz campaigns.
Facebook Pages – Facebook Pages is a way to get people in a group around your business. Should you get more than 10 people in your group, you will be able to start getting “facebook insights”, which is the detail on demographics and more of the people on your site.
Taking Demographic Data from Facebook Ads – This sneaky little tactic involves setting up a facebook ad campaign – but just to see how many people there are in that demographic that are interested in a subject. So for example, you can search for how many 18-24 year olds have SEO or SEM in their profiles. You can see a more detailed look at that approach here: http://saunderslog.com/2007/11/25/facebook-market-research-secrets/
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