Archive for October, 2008

3 Cool Facebook Market Research Tools

As one of the largest – and the most progressive social media site in the world, Facebook is a great mine of information. They have all of the data broken down and segregated. However, much of it is hidden behind the “facebook wall” – facebook doesn’t publicize all of their information. So here’s 3 interesting tools to use:

Facebook Lexicon – Facebook Lexicon is an interesting service that analyzes the amount of times a keyword (Company, product, service) has been mentioned on Facebook. So for example, below is a faceoff of Mccain vs. Palin vs. Obama vs. Biden