8 Ways To Market Your Music Online
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Being a musician - even an established label during the digital age can be a big challenge. When alot of music is being streamed online, or given away - or downloaded on torrents, you would think it’s even more challenging.
However, the opposite is true. There are many more ways to allow other people to listen and buy your music without having been already signed. You can sell your music digitally, and get up to 95% of what the revenue is. Your cost to create an album and distribute it is much lower. You can engage with users, and create fans without having an expensive PR team.
In short, it’s a great time. Although there is alot of opportunity, it can be overwhelming at times to create your online marketing strategy. So we’ve decided to give you one.
As you know, much of music discovery doesn’t happen by people actively “searching” for new artists on search engines directly. Instead, they often use a destination / music site, like Itunes, Yahoo Music, Ilike, Pandora or one of the many other sites.
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Creating and marketing your myspace Bebo, Hi5 and other social networks that focus on music
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Paid Search on similar artists
- driving traffic either to your website or myspace page
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SEO
-As said above, it won’t be too easy to get traffic from people searching for “R&B”. There’s simply way too much music, and not enough people searching just for R&B. Most of them already have some idea of what they want. However, if you blog about artists that are similar style to your own, you could very well rank for people searching for them, and get some of them coming to your site.
3) Email marketing
Keep your fans up to date with where you are performing, by keeping them on the email list. This will constantly remind them of you as you move on.
4) SMS to music fans
Getting their cellphone number, and being able to be on their ringtone is always a great way to make them remember you. Remember, once you have their cellnumbers, you can text them updates about every single gig!
5) Distributing your music - This is probably the direct moneymaker. You goal is to get your music on all of the major music site, including Itunes, Amazon MP3, Napster and many more. You probably want to use a service like Tunecore or Catapult Distribution. In addition, we suggest trying to get your music on the free streaming sites like last.fm, Pandora,
6) Blog creation, optimization and distribution - This is a whole concept by itself, so I’ll have to leave it for a different time. But regardless, blogging is a phenomenal way to get fans.
7) Lifestreaming - A take off from blogging and into the world of social media, lifestreaming is a way of recording everywhere you are, and allowing fans to follow you wherever they are, be it on livejournal, in a forum or any other place that they hang out. We suggest creating an account at profilactic - that should cover most of your needs.
Here are a couple of blogs that focus on online marketing strategies for up and coming artists.
http://www.onlinemusicmarketing.com/
http://newmusicstrategies.com/
About Results Marketing is a Los Angeles Internet Marketing Company that helps offline businesses market themselves online - and increase sales. Let us give you some direction on marketing your business online. Call us at: 866-539-3549.
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