USA Today’s Steve Strauss Encourages Small Business Owners to have Blogs
Thanks for Dropping By! I'd love to learn more about you, so why don't you join my MyBlogLog Community and say "Hi"?
John Janstch alerted me to an article in the USA Today online that adresses whether business owners should have blogs.
Steve Strauss gives 5 reasons a small business owner should have a blog:
- You help build a sense of community - in other words, you build a relationship with the customer, so they see you as a real person… not just a webpage
- They allow you to plug products
- They help with SEO - I use the blog here solely for SEO (as well as to get new clients - I’ll get to the plug at the end
) - Makes you an Authority on the Subject
- Gives you valuable feedback - I think that this is an oft missed opportunity. The internet is about conversation - a progression from the “one way” marketing of yesterday, to a day where businesses thrive by responding quickly to customers desires (not demands - businesses aren’t pushovers, otherwise they’d be broke) needs and fantasies. (Fantasies are the most profitable by the way… the effect your bottom line well more than needs or desires.
Steve also suggests a couple of tips to how to style your post:
- Be Frank - (No Hardy Boys fans… not that “Frank”) This means creating a real communication with your customers… no “fancy bullshit” (ahem, excuse the language)
- Be conversational - Just imagine you are talking to a buddy of yours about the subject of the post, and convey it how you talk. (E.g. I add these little side notes that destroy the momentum of the conversation with a little wry humor… That’s how I am in real life… Fine not as dramatic!)
- Be insightful
Kudos to Steve… I like the post alot. I’m happy that it was written in the USA Today. It’s going to be part of my sales pitch to clients!
Another post where to get ideas for posts is over at blueverse.
You can also see two related posts that I made about blogging:
- Balancing the need to blog to express yourself, convey your thoughts to visitors, and optimize for the search engines
- Why ecommerce sites should / shouldn’t have blogs
——————————————————————————————
About Results Marketing is a Los Angeles Internet Marketing Company dedicated to helping small business owners succeed online. For a free consultation (fancy language for me just brainstorming with you), call 866-539-3549, or look at the consulting page for more options.
« 17 Useful Wordpress SEO and other plugins | Home | Do You Follow the Nofollow? Get the Story - and The Linkjuice! »
Leave a Comment