Archive for February, 2008
Do You Follow the Nofollow? Get the Story - and The Linkjuice!
The dofollow - nofollow debate has been a topic that was beaten into the dirt… Here’s a little rerun of some of the story.
Issue:
The concept of Google’s page-rank algorithm is based on the structure used to rank the authority of academic articles. The assumption is that any academic article that is quoted by other sites is more authoritative. Google applies that to websites, and assumes that the more links coming in to a site, the more relevant it is to the keywords that it’s linked into with.
Say What?
Mark Cook over at Digerati Marketing compares the internet to a flower show.
USA Today’s Steve Strauss Encourages Small Business Owners to have Blogs
John Janstch alerted me to an article in the USA Today online that adresses whether business owners should have blogs.
Steve Strauss gives 5 reasons a small business owner should have a blog:
- You help build a sense of community - in other words, you build a relationship with the customer, so they see you as a real person… not just a webpage
- They allow you to plug products
- They help with SEO - I use the blog here solely for SEO (as well as to get new clients - I’ll get to the plug at the end
)
17 Useful Wordpress SEO and other plugins
- All in One SEO Pack - This is an absolutely vital plugin for every blog that you have. This allows you to change your Title, description and keyword metatags on each blog post to make them unique, as well as to make a default home page title and description. I credit this plugin with about 30% of the credit for my rankings on some of my keywords.
- AutoMeta - This tag kind of conflicts with the All-in-one SEO packplugin, as it automatically creates the titles and descriptions. I still have to see how this works with All-in-One SEO pack
Free Website Design Book from Newfangled.com CEO, Eric Holter
In doing some research for our companies website, I stumbled across an interesting site - www.newfangled.com. They created their own system for designing websites, which looks really intriguing.
As I have gone from merely doing marketing of websites to managing the design of websites,I’ve learnt how many different options there are, and how tough it is to convey something that is still an idea in your head. Eric Holter’s claim is that using the standardized way of designing a website- using wireframes and sitemaps, doesn’t effectively communicate what needs to get completed.
The Los Angeles Times Free Local Business Listing
While searching on Google for Los Angeles Business Directories, I found that the LA Times has a free one. I had never heard of it before, and it’s free, so I figured, hey, may as well give it a shot.
If you have a business in Los Angeles, go ahead and post it there.