Archive for October, 2007
Ben Mack Interviews Josh Waitzkin about the Art of Learning
Today Ben Mack is interviewing Josh Waitzkin about “The Art of Learning” in his 8-day series of free interviews. Josh is the kid from the famous movie and book “Searching for Bobbie Fischer“. He is a star in chess, and recently took up Tai Chi, just to succeed there as well. You can check Josh’s Bio on his site – but I am looking forward to hearing some of his insight into his learning process.
Att: Paulie Sabol – A Social Media Experiment…
So I’ve been inducted to the cause of Broadcasting Ben Mack’s Interview with Paulie Sabol (There will be a link to the interview here in a couple of hours) tonight. This is a continuation of my blog post about social media marketing – and getting someone’s attention by blogging about them.
Our goal here is to have Paulie Sabol’s Google Alerts get hit with a bunch of links about this interview. So why am I manipulating the use of your precious time just to do an “ego thing” of pinging someone’s google alerts? Doesn’t this devalue the value of my blog posts, and thus opinions – kind of the John Chow is bad for blogging theory (using the status of my blog to get “personal gain”)?
Response to WebProNews Rich Ord Column “Pay Per Click Party Over?”
Rich Ord (CEO of Ientry) recently posted an article in WebProNews Titled “Pay Per Click Party Over?”
Rich puts in 5 reasons that PPC will be losing effectiveness, and getting less useful.
Like banner ads, they are becoming too ubiquitous (- adsense on every page etc), declining relevance, rising costs, increasing options for marketers online, and bad press about the trustworthiness of the ads.
I disagree with him on many of the points. Although the party may be over for small business, it definitely isn’t close to over for the search engines or the advertisers.
MySpace Marketing Still Work? Getting a “Guru’s” Attention…
1) Does MySpace Marketing Still work?
About six month ago, I went to my first – and currently only, “Internet Marketing” seminar. I met this amazing twelfth grade high school kid that was making a hell of a lot more than I was using just myspace marketing.
However, he mentioned that he was starting to research other topics, as he felt that the myspace legality issues were precarious. If they start prohibiting certain messaging etc, it would negatively affect the ability to do (affiliate) marketing on myspace. (Obviously, bands aren’t going to have a problem promoting themselves).
Beware!!! Biased Companies “Research” Supports Product – Part 2 – Pay-Per-Call?? The Click Fraud Solution???
I was going to do a post on Yahoo’ s smartads press releases, as well as the Atlas’s Research that conveniently came up right beforehand. Hmm… both services not in as much in the SEM field as much as in the…. you got it – banner and rich media advertising… Hmmm correlation?
(Unfortunately, that idea seems to have fallen flat. The sad part is, that although the concept was a good one – someone in PR at Yahoo just doesn’t know how to promote it. It will remain a little gold mine for the marketer that cares.)
Personal Branding – an amazing interview with Joel Bauer
This is a heads up on an amazing 8 minute video of an interview Joel Bauer had on personal branding. I found it one of Ben Mack’s Blogs, and I was floored by the concept.
Joel really fulfilled his promise in the beginning of the interview…
Here are some of the points I took away.1) Personal Branding – make it count. Some of the things that Joel uses are… dressing in a suit, a unique looking business card, and a “USP” done right.2) The right way to do a USP… Focus on the customer, and what you are promising them. It’s not about you, it’s about the customer. For the show host it was a promise of emotion – or sorting out emotion. For the video engineer, it was “vision” etc.
Real Good Keyword Research Tools…
I’m frustrated – and I need your suggestion. I am doing keyword research on a huge industry for a site that we are putting up shortly. I’m a systematic person. When I was working for one of the best affiliate marketers creating keyword lists, I would systematically create an excel sheet that contained all of the variations of that keyword that people would search.
PPC Powerpoint Presentation
About three months ago, when I was still working for my old company, I created a powerpoint presentation on Pay Per Click for the CEO and Chairman of the board, as well as the partners.
I was frustrated because I felt that there was no communication of the search marketing team’s goals to the company, as they didn’t understand the factors of PPC. Therefore, I created a powerpoint presentation about the basics. Click on the image to see the presentation on authorstream.
A little Break – Great Post by Jeff Quipp…
To be honest, the social networking environment has kind of overwhelmed me. I try to keep my head above the water in the online “Wild West Fields” of Paid and Natural Search, and all the mergers, aqcuisitions and startups that happen daily. Add to that my new job – that of being involved in “branding”, when my background is in direct marketing online… social media optimization and marketing has been left behind.
Yees, I do have a twitter, facebook and linkedin account… I also have a dandelife account (too lazy to find the URL!) and many more… I have a stumbleupon, digg, delicious, and many other accounts… but I rarely use them… because I simply haven’t budgeted time.