Archive for September, 2007

Beware!!! Biased Companies “Research” Supports Product…Part 1 – Click Fraud

In recent times, I’ve noticed two major companies that have put out press releases about “itches” (things that bother advertisers), just to get focus on their products…  I don’t have any issues with them doing that – I think it’s a brilliant marketing plan.

1) Find an “itch” – an issue, challenge or market opening

2) Create a solution (under wraps)

3) Scratch the itch (blow the issue, challenge or market opening up as much as possible- but appear unbiase, because you don’t yet have a solution)

4) Rake in the money – become the “authority” on the  “issue, challenge or market opening”

How to Leave your Job Amicably, and get Great References!

o I’d been quietly looking for a new job. I’ve been unhappy with the business vision of my Companies management for a while… and was looking around for a new position. So I finally found a phenomenal opportunity for myself.

My dream has been to quit the company, and leave them hanging in the dust for someone to fulfill my responsibilities. They do this to employees they don’t like, they take advantage of the California “at-will” employee contract – pretty meanly. A couple of my colleagues that ran on the bad side of management got the “bye bye don’t come back tomorrow” message. To me, that is very disrespectful, and I’d been dreaming of doing the same thing back to them.

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