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More about Yahoo…
By Los Angeles Internet Marketing | August 3, 2007
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I saw an interesting article at knowledge at wharton which confirmed some of my beliefs about Yahoo -and their current perception in the eyes of “tech geeks”, Wall Street and the public. One of their main arguments was that Yahoo has to ignore Wall Street and their opinions.
Couldn’t agree more 
However, I think that it is just the opposite. I think that Yahoo has to create a PR campaign about their innovations. They had personalized pages before Google - yet Google’s personal home page was trumpeted alot more. More so, they don’t even pay for the publicity.
Don’t get me wrong. I personally love Google a hell of alot more than Yahoo. It just makes me sad that Yahoo - which has a great offer as well, is getting destroyed. Plus - I don’t want a too powerful Google, no matter how great their ethos are today.
I think that public perception does need to change. Now, following Ask’s sad marketing campaign, I don’t suggest Yahoo follow that. However, Yahoo will have to create the buzz that Google gets for free - even if they have to pay through their nose.
They may want to use right media for this… after all, they do own it
Topics: Yahoo, Google, CEO's Lessons, Search Engine Marketing |