Archive for August, 2007
In House Agency vs. Outside Agency…
We are currently doing PPC inhouse. Our SEO however, is out of house. Here is something that I’ve been mulling over. What is more valuable – doing as much of the advertising and marketing in-house, or to hire an agency?
Advantages of doing in-house:
1) Accountability - Anything get’s screwed up you bring in your employees in and just give it to them over the head!
2)Â Increased ROI- Agencies fees are generally pretty expensive. They charge you through the nose. You know you are spending alot more. Contrast that with hiring an employee, many times it’s much cheaper to hire an employee.
RE: “Social Media Advertising: The Publisher Is The Consumer” by Joe Marchesse…
Joe Marchesse just posted a beautifully articulated article about “pull advertising” on social networks – and how it necessitates a paradigm shift for marketers.
I believe that he has touched upon a crucial concept that us marketers (yeah, me too. I’m stuck in a company that is thinking 2001) need to understand, and merely applied it to the social media world. With the start of search, the consumer (you and me) are being taught to expect information that is useful to us.
More about Yahoo…
I saw an interesting article at knowledge at wharton which confirmed some of my beliefs about Yahoo -and their current perception in the eyes of “tech geeks”, Wall Street and the public. One of their main arguments was that Yahoo has to ignore Wall Street and their opinions.
Couldn’t agree more 
However, I think that it is just the opposite. I think that Yahoo has to create a PR campaign about their innovations. They had personalized pages before Google – yet Google’s personal home page was trumpeted alot more. More so, they don’t even pay for the publicity.