Subscribe to the Feed!Archive for July, 2007
The Newbie secret… A coaching program from Codrut Torcanu
Sunday, July 29th, 2007So I signed up for the Newbie secret Platinum… Why?
Well, first why not?
Here are the reasons why not. I don’t generally buy ebooks anymore. I used to buy thousands. I still stay on the lists of people pushing ebooks, and I look at the sales letters sometimes - but I don’t buy too much. Frankly, I have a high BS detector, and most of the information in the ebooks I pretty much know myself. I’m simply looking for a step - by - system to implement all of the random scattered knowledge that I know works. Plus, many of the times, the authors use a nice “bait-n-switch” on you in salesletters.
Getting Back to the Basics - There’s a right way and a wrong one…
Thursday, July 26th, 2007At work in the past couple of weeks, our battle plan has been changed - to have my boss work on the PPC management, and I would work on expansion. However, some of the expansion things have had their hangups- as they rightfully would. My boss’s new mantra now (his original one - to be honest) is about going back to the basics… Test test test.
The truth is, that that is a great strategy. However, it really goes back to what you are testing for. If you test random things without a plan, you are going nowhere. You start with a vision, then you can kick ass.
BrainTease - What do Personal Branding, Corporate Responsibility and successful businesses have to do with each other??
Thursday, July 5th, 2007What is the common thread that ties Personal Branding, Corporate Responsibility and Successful Business Models together? Yup brainteaser! Go ahead - comment here and tell me about it!
BTW- this blog is about business - so while it’s a bit about ethics, if you can master this, I believe you can build a successful business!
Alright, here goes my connection between all three. You prepared for a rant?
First what is branding from a business perspective? In a (couple of) word(s), branding a business is about creating a “persona” around a business. I strongly advise you to go read think two products ahead by Ben Mack - it’s a book essentially about using branding without the big agency budget (a good thing!).
The Lessons From the Yahoo vs. Google Rivalry…
Tuesday, July 3rd, 2007One thing that strikes me so weird is Wall Street’s attitude towards Yahoo. It almost feels like most Yahoo investors that aren’t enamored of it are because “Google is cool” - be like Google. As a savvy person - and one that is savvy in online marketing - I laugh at that.
But this is not something to laugh at. The market’s perception of Yahoo is what will drive it’s future, as the unknowing owners / stockholders will demand from Yahoo to emulate and beat Google at Google’s game. Sad… really.
But hey, I don’t have Yahoo stock - or Google, so I’ll just stay carefree.
6 Steps to Taking Your Marketing Team to Ultimate Creativity…
Monday, July 2nd, 2007This week I was asked to present a marketing plan… Hehehe… I don’t think my boss was ready for this!
Some of the challenges we have been facing (my boss hasn’t realized) is that there is a large disconnect between our sales department and our marketing department… as well as our IT department… (creates alot of politics - god). My boss asked me to create a marketing plan for the team - and this is what I came up with.