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CEO’s Who Don’t Understand Search Rant…
Saturday, June 30th, 2007Wow… today was a crazy day. I am the “online marketing specialist”. Typically, I get orders of stuff to do, and I just do them. I don’t get into meetings with the CEO and make decisions. Hey, I’m happy that way, it frees me from responsibility.
Well, today I got invited into a meeting, where our department got chewed. Now, it wasn’t really our department. It was my boss- the VP of marketing, that the CEO was frustrated with.
The undug gold mine of SEM…MSN???
Thursday, June 28th, 2007Tonight’s post is kinda short, as I watched Live Free Die Hard and I came home at like 10:15.
Anyways, I’ve found a fascinating thing. I work mostly with paid search, and dabble in SEO, blogging etc. The most underutilized search marketing tool is MSN! (Can’t give you specifics but…) Our cost per conversion from MSN is about 1/3 to 1/5 of the cost of Google or Yahoo. (Yahoo is about 3/4 of the cost of Google - surprisingly).