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The Logic Of Internal Linking – 15 SEO Steps to Web Design Heaven
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Credit: AlbertoSantander
Live Internet Marketing recently hosted a short presentation by Rez Sarmadi, one of their resident Marketing Gurus, and Co-Founder of Sarbro Solutions about methods of internal ranking that will greatly help your Google Rankings. I was very excited to hear Rez’s presentation, and it delivered well beyond expectation.
1) Begin Your Internal Link Strategy When You Design the Site – According to Rez, Internal linking doesn’t start once the site is created, but rather is a part of the actual site design. The best time to begin internal linking is during the planning stage of the website.
PPC is “Not About The Ranking” – 7 Ways to Convince Your Client
Credit to Foraggio Fotographic
As the online marketing manager at SARBRO Solutions, I deal with some small business owners who advertise online. Often enough, they are in very competitive markets, where there are millions of searches a month, and the Cost per Click is between $2-$5. Similar to the “Rankings are Dead” argument Bruce Clay makes in regards to SEO, it’s not about the rankings, it’s about the conversions.
But it’s not only small business owners that have this misconception, CEO’s and others who are responsible for the budget, often have an ego issue, “why am I not number one on the Search Engines”? They will obsessively check their rankings to see if they are number one, convinced that their decrease in leads is due to not being in the first place on Google.
At one point, I was working at a company where we were spending a couple hundred thousand a month on Paid Search. At that point, while we were dominant on the search engines on paid search, our cost was consistently going up, and not only that, our biggest competitor consistently outranked us. The CEO was convinced that if we would be in position number one, we’d do much better. Of course, we adjusted our bid, raised it to $15/click, our budget burnt out by the end of the morning, and we spent an extra $10,000 on leads we could have gotten for cheaper.
Using Wordpress to Manage PDF’s
This is a quick post about how to use wordpress to share documents with other people. A friend of mine told me that they wanted to be able to share the application documents for their Jewish Soccer League in Los Angeles. I told them that it would be easy to do using a domain + a wordpress installation.
Below you can watch the quick tutorial I set up to show him how to use the “add media button” on your wordpress post to attach documents.
3 Cool Facebook Market Research Tools
As one of the largest – and the most progressive social media site in the world, Facebook is a great mine of information. They have all of the data broken down and segregated. However, much of it is hidden behind the “facebook wall” – facebook doesn’t publicize all of their information. So here’s 3 interesting tools to use:
Facebook Lexicon – Facebook Lexicon is an interesting service that analyzes the amount of times a keyword (Company, product, service) has been mentioned on Facebook. So for example, below is a faceoff of Mccain vs. Palin vs. Obama vs. Biden
The 3 Series Punch to Marketing your website and Blog
3 Steps - Credit to #freelance
Many people want to just start their online marketing campaign – be it SEO, Paid search or Social Media Marketing, without doing any previous marketing analysis. However it’s much more important to have your business plan down pat when you are marketing online, over when you are doing offline marketing.
To give you an understanding why, I’ll give you 3 different “case studies” with a lawyer who is trying to grow their business. They are an experienced attorney.